If I could be this good without a coach, how great could I be with a coach??
If you've ever asked the question, what impact can a good coach really have on my business? I have a simple answer that came to me after an
experience of the hardest I've ever worked for the easiest deal I've ever closed.
One of the best clients I've ever had came about in a very unique way. I've always done the majority of my marketing through word of mouth, and up to
this point, I can count 99% of my business back to a referral from another client or friend. In this business, referrals are important, as they really cut
down on the time it takes to build the relationship. I've had numerous clients who've come on board after one meeting simply because someone they
trust implicitly recommended me highly. They barely even asked a question of me aside from, "So, to whom do I make out the check?" However, in
this case, it was a little more work.
I was sent a referral from a client, Annie, to a colleague of hers, Paul. Paul was the head of a successful manufacturing company and not an easy guy
with whom to schedule even an hour of time. However, after one phone call, Paul immediately and eagerly agreed to meet with me. We scheduled to
meet at a Starbucks next to his office. After the initial pleasantries, I began asking my usual sort of investigative questions. Just like a medical doctor,
before I try to make any sort of assessment as to how I can help a business, it's important that I get a good picture of exactly what's going on in the
organization. So I started in with my questions.
"Paul, tell me about what's going on with your business," I asked.
"Well, everything is going pretty well, I'd say. We're growing faster than we ever have, our staff is awesome, we're generating great profits, and I'm
working less. Overall it's really good," he answered, about as excited as a five-year-old at an ice cream shop. So I went a little deeper.
"Well, that sounds great. Are there any major challenges you are dealing with right now?