Copywriting Gems: 100 Amazing Advertising Tips!
by Larry Dotson
Copyright © 2005 by L.D. Publishing
All rights reserved. Reproduction and distribution
are forbidden. No part of this publication shall be
reproduced, stored in a retrieval system, or
transmitted by any other means, electronic,
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without written permission from the publisher.
This publication is designed to provide accurate
and authoritative information with regard to the
subject matter covered. It is sold with the
understanding that the author, and the publisher
is not engaged in rendering legal, accounting, or
other professional advice. If legal advice or other
professional assistance is required, the services of
a competent professional should be sought.
Larry Dotson and L.D. Publishing does not accept
any responsibility for any liabilities resulting from
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Note: This is not a free ebook. It is for your own use.
Don't give it away to others.
1 Turn your ad into an article. It could be a story,
or how-to article. This will lead readers into your ad
without them knowing it's an ad. They'll already be
interested when they get to your sales pitch. For
example, you could start your ad, “Once upon a time…”
or “Free Report! How to....”.
2 You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order. For example, you could say, "Our
new e-book would make a nice edition to the report.
Just click here to add it to your order. It's only $15
3 Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.
You could also offer them other things in return for
referrals like free e-books, free software, coupons,
4 When you sell a product, give your cus