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Ecommerce and the Great Depression Lesson
By Scott Lindsay
The Great Depression is long past the memory of most individuals. So, for a brief history lesson this
economic collapse happened in 1929 in the United States and took almost fifteen years to end.
In our recent economic climate there are many who wish to point out lessons learned from this event.
Obvious lessons include the need to spend less than you receive in wages, save money whenever
possible, use what you do have as long as possible and find ways to cut back.
The Great Depression is a historical monument to frugality. Many who lived through that era remained
frugal throughout their lives. This is in stark contrast to the last few decades. We often want what we
want when we want it and don’t mind using credit to get it.
I think one of the biggest lessons of this economic misstep is that we should not wait for someone to
bail us out. We need to have a strong sense of self-reliance.
This is especially true of those involved in ecommerce. The growth of business online is staggering. It
is something that is used by some as their sole means of income while others use it to supplement an
income that may not quite cover all the expenses.
Face it; many people are looking for work. The Internet may actually provide the feeling of becoming a
mom and pop establishment of the past in this modern age of fast page corporate lifestyles.
There are numerous couples who are turning to ecommerce and home-based business as a means of
escaping the lack of job security in