2022 SEO Trends You Shouldn't Miss

To compete in today's highly connected world, every company needs an effective SEO strategy. Knowing the top SEO trends for 2022 can help businesses plan and avoid penalties or a major drop in their site's rank. Your success in searches will depend on how well your content is serving your audience. To reap the rewards in the next year, ADMS has all the latest SEO updates for you. We'll show you how to invest in quality content that ranks.
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2022 SEO Trends You Shouldn’t Miss
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Year after year, we see the SEO industry evolving.
Digital marketing professionals 
know 
that
businesses don’t want to be on the wrong side
when it comes to major changes in search engines
or new algorithms. They need to keep abreast of
new SEO updates to understand their potential
impacts on marketing strategies.
Looking at SEO trends and changes has an impact
on the way businesses market and advertise
online to reach their target audiences. According
to BrightEdge, 53.3% of all website traffic comes
from organic searches. With organic search
proven to be the most important driver of web
traffic in all sectors and an essential component of
revenue, SEO is, no doubt, a powerful tool for any
business with an online presence.
Advanced Digital Media Services takes you on a
quick trip down memory lane to understand how
the SEO industry changed in a year. We’ll also
provide you a comprehensive overview of what
lies ahead for you and SEO, so you can be ready
for the latest SEO trends you should be watching
in 2022.
Looking Back at SEO Trends in 2021
In 2021, digital marketers were introduced to
algorithm updates from Google and the growth
prospects of mainstay trends such as voice
search, quality content, and video marketing.
Here’s a quick look at the SEO trends in 2021
marketers everywhere built their strategy around
as we may see them still well into 2022.
1. Google BERT Algorithm vs. Multitask Unified
Model
Bidirectional 
Encoder Representations 
from
Transformers or BERT was the first step in
moving beyond keyword-based searches to
more complicated search queries. It enabled
entities to be 
identified and relationships
between entities with greater precision than ever
before. Google’s BERT technology made it
possible for Google to deliver index-ranked
results and linking links, as well as featured
snippets that display immediate results within
Google.
In 2021, Google introduced the Multitask Unified
Model or MUM. Taking over BERT, MUM focuses on
long-tail and complex search queries. It tries to
solve the user’s query as efficiently as possible.
Google explained that MUM is 1000x more
powerful and has higher efficiency scores. It also
stands out in three main categories:
It is multimodal. It can handle different media
types.
It can take on more complicated search
queries.
It removes language barriers.
MUM’s multimodality allows the search algorithm
to understand not only text, but also images,
videos, and audio files. This allows users to
combine text and image inputs. MUM can provide
valuable 
insight and pointers 
for deeper
exploration of topics in search.
2. Core Web Vitals
The factors that Google considers essential in the
overall website user experience are summarized
as Core Web Vitals. Core Web Vitals include three
page speed and user interaction measures: first
input delay, 
largest contentful paint, and
cumulative layout shift.
Core Web Vitals, in short, are a subset that Google
uses to calculate your “page experience score,” or
Google’s way of rating your overall UX. It assesses
and measures the speed, responsiveness, and
visual stability of websites. It offers more chances
to boost a website’s ranking.
Following this and other latest SEO updates in
2021, digital marketers are focused on the user
more than ever. To be in the top 10 of SERPs,
websites need to provide a great user experience.
This includes fast loading times, responsive times,
and mobile navigation. SEO results will improve if
a website is more focused on user needs.
3. Voice Search
A search for “SEO trends 2021” is not complete
without voice search. Without a doubt, voice
search changed the way people interact with
search engines. Conversation sampling is already
happening every day, and the AI race towards a
world in which we can get answers to questions
before users ask them is certain to transform the
SEO landscape. Voice search is a great way to
improve efficiency too.
Google has been redesigning its search results
pages to provide shorter answers. This is mainly
through Featured Snippets and Answer Boxes,
respectively. This has been possible with AI and
BERT.
Learning of this initiative from Google and other
SEO trends in 2021 has led digital marketers to
evaluate their content, pick out the topics that can
provide short answers, and optimization 
in
question form. There was more focus on keyword
research to help answer questions such as how-to,
when, and where. Digital marketers use tools to
ensure that their content appears as quick answers
in Featured Snippets.
4. Original Content
SEO trends 2021 were more about context than
keywords 
and 
word 
counts. 
Marketers
concentrated on compelling graphics, videos, and
even audio creatives. Attention is fragmented in
today’s world, and any attention that can be
earned must be nurtured. SEO is only the
beginning. SEO content must not only draw
attention but also convert it into leads.
Good-quality original content plays an important
role 
in SEO and ranking. Businesses need
authentic content more than branding.
5. Video Marketing
One of the SEO trends 2021 that should always be
a part of a digital marketing strategy is video.
Remember, YouTube ranks second after Google,
with more than 1 billion users. Even if you don’t like
videos, it’s time to start.
Business owners understand the importance of
optimizing a 
video channel’s 
name and
description. The description should not be too long
or contain keywords, but it should give a clear
description of the purpose of your channel.
Videos also highlight the importance of keywords.
YouTube’s autocomplete feature can be used to
help you optimize your videos for YouTube. You
can start typing the topic of your video and some
suggestions will appear in the search field. These
suggestions are keywords you can use to
optimize your video for reaching a specific
audience.
The Hottest Trends in SEO in 2022
SEO is a great way to get consumers to your
websites – if done correctly. SEO is always
changing, so it can be difficult to keep up with the
latest developments, but it has a constant: it
changes all the time. We can expect more of this
as we look ahead to SEO trends in 2022.
We’ll give you insight into the most important and
timely SEO trends for 2022, so you can plan your
SEO strategy accordingly. Let’s take a look at the
new updates in SEO you should be taking note of
in 2022.
1. Artificial Intelligence
AI, 
just 
like many other 
industries, 
is also
changing the SEO industry.
Machine learning allows AI technology to process
large amounts of data at a faster rate than
humans and analyze it to automate many
marketing tasks. In 2022, one of the most popular
SEO strategies will be using AI in marketing.
Aside from Google using AI, content creators are
also turning to AI-supported content generators.
AI writing tools have revolutionized the SEO
industry by helping to save time and money as
well as providing new 
ideas and writing
inspiration.
These tools will prove to be a boon for digital
marketers all over the world. In 2022, data-driven
software tools that specialize in SEO and content
generation will continue to grow in popularity.
2. Multimodal Search
We discussed last year’s new updates in SEO and
how search engines are improving their language
processing and being able to better understand
the intent behind a query. Multimodal search is
one of those latest SEO updates you shouldn’t
overlook. It is something that search engines have
been working hard on and we believe it will
continue to make a big impact on the future of
SEO.
Multimodal search allows you to search for
information in multiple formats. This includes text,
images, and audio. Let’s say you see a pattern on
a blanket that you like and you want it on a scarf.
You can search Google for “scarves featuring this
pattern [insert blanket photo]” to see if it is
available. What do you see in your search results?
Scarves that have the same pattern as the
blanket.
While multimodal search technology has not yet
been fully integrated into search, we expect it to
be in search engines within the next few months.
If multimodal search works as expected, it should
improve the search experience. Search engines
should be able to provide a user-friendly
experience, and that is why any high-performing
SEO strategy should include it.
3. Search Intent
New SEO updates for 2022 will prioritize search
intent and user behavior. Businesses 
that
understand the needs of users and offer content
that addresses them can reap its benefits.
SEO professionals need to pay more attention to
search intent because algorithms are getting
stronger. Businesses can create content that is
relevant to their online audience by paying close
attention to search queries.
Google will improve its ability to understand when
users search for expert advice. It will rank content
that follows the E.A.T. (Expertise, Authoritativeness,
and Trustworthiness) guidelines higher than
others. Only those who truly understand the users’
search terms can dominate the industry.
4. Google Discover
Google Discover is a great addition to the list of
the latest SEO trends in 2022.
What is Google Discover? It is a feed that gathers
relevant information based upon what someone
searches for most often and places it at top of
search results pages. It is a feed that shows you
the most recent stories, media, and videos based
on current topics in your area that align with your
general search interests.
For example, images should be included in your
digital marketing efforts to 
improve search
visibility.
Google Discover includes images in every search
listing. This is why it’s so important if you want to
rank high in this category. You want to continue
creating amazing content that meets the needs
and interests of your audience to make Google
more likely to add your site to Google Discover.
This will result in more organic traffic than any
other SEO method.
5. Enhanced SERP Features
You don’t often have to click on a search result to
find the information you need. You can find lyrics,
flight information, local businesses, and many
other search results on the first Google search
engine result page (SERP).
Google’s Knowledge Graph and Passage Ranking
both use algorithms to deliver the most relevant
information based on your user data. Google
aims to help users find what they are looking for
while offering minimal content and the possibility
to “go further and broader” with their searches.
Google now indexes web pages as well as
individual passages of those pages with the
Passage Ranking Update.
This is especially useful for specific searches and
voice search results. It makes it easier for users to
find the answers they need. In the future, Featured
Snippets will play a greater role because users
are more specific when they phrase search
queries.
SEO Tips for 2022
From the list of new SEO updates for 2022, SEO is
no longer about optimizing keywords or meta
titles. You need to consider everything related to
its trends. It’s important to keep up with the latest
metrics with the right tools to help you create a
smart SEO strategy that aligns with new updates
in SEO this year and beyond.
The following are tips to help you navigate the
latest SEO updates and keep you ahead of the
competition:
1. Maximizing AI Tools for Content Creation
Based on inputs and algorithms, AI tools create
written content that is human-like based on
inputs. A few examples of what AI tools can
generate are blog post titles, article descriptions,
and captions for social media.
Here are the best ways to use AI content tools:
Title/topic generator: Have writer’s block? AI-
generated titles or topics can speed up
brainstorming and ideation.
Meta tag generation: If you have hundreds of
tags to create unique page titles and meta
descriptions, AI copywriting tools are a great
option.
Outlines/first drafts: – Use these tools as a
starting point and not a replacement. AI tools
are still machines that make obvious mistakes
and use unnatural phrasing. You can save
time by using AI-generated drafts to create
content quicker.
2. Providing Smarter Answers to Complex
Questions
Multimodal search responds with more relevant
content and works to overcome format and
language barriers to provide better search results.
Take note of the following to prepare your
website:
High-quality, authoritative, and valuable content
is possible with optimized images or videos.
To help search engines understand your content
better, add structured data.
3. Analyzing On-site Journeys and Search Data
of Organic Leads
Brands must cater to their audience’s needs more
than they promote their brand or products.
Optimizing your website means you give users not
only the answers they need but also their
preferred content types (videos and podcasts,
etc.).
Analyzing your site visitors’ behavior and search
intent will help you understand not only the
search terms they used to find your content but
also the on-site keywords they used for each
page they visited within your site. This data
aggregation will allow brands to map it to their
content journey.
4. Optimizing Google Discover
Google is a business. It is their job to make it easy
for consumers to find answers to their queries so
they keep returning to Google. You want your
website to be easy to find and use so that
consumers will return to it.
Assuring 
an 
accurate 
and 
complete
organization markup
Establishing a strong presence in knowledge
bases like Wikidata
Claiming your knowledge panel to use the
posts by Google feature
Setting up your Google My Business Profile
You can maximize Google Discover by focusing on
the following:
5. Improving Page Experience
Mobile-friendliness and responsiveness are not
the only aspects of a page experience. The Page
Experience algorithm measures several metrics,
including loading speed, interactivity, and visual
stability, as well as HTTPS security.
You can calibrate the performance of your
web page using Google Search Console and
PageSpeed insights.
When redesigning your website, focus on
usability (UX), if applicable.
Secure your web pages with HTTPS.
How to prepare your website:
The 2022 SEO trends are a great guide for
businesses and digital marketers to begin
planning their strategies for the following months.
These trends are a great place to start, but they
all boil down to something that everyone in the
industry knows: Engaging, 
informative, and
valuable content will always be the best way to
increase organic traffic, rank higher on the SERPs,
and grow your audience.
If you need to kick-start your digital marketing
strategy, Advanced Digital Media Services has all
the SEO basics and more. Our SEO Services in
Denver will help you elevate your SEO strategies
with flawless execution.
Get in touch with our team today and find out
how we do it.
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