Agents embrace the digital age
A new future is dawning for real estate as it joins the digital age, with Peard Rea
developed iPhone application being launched this month.
10.12.2009 – The Peard Real Estate Group is about to launch one of the very first
real estate iPhone™ applications in Australia along with a mobile phone formatted
website and Mobile Ready™ sms technology.
Stuart Cox, Managing Director said that “Mobile phone technology and usage is now
expanding very rapidly and the Peard Real Estate Group is ensuring that as a
company we can capitalize on this trend, providing our clients with additional
exposure and convenient information sources.
“Currently there are 23 million handsets in Australia, half of which are 3G (internet
capable). It is estimated that mobile phone users are spending as much as an hour
a day as they commute to work browsing through real estate sites.
“The Mobile Ready™ system will provide consumers with an optimized delivery of
information via SMS, Mobile Web and Mobile Applications. This will allow consumers
(buyers and renters) the opportunity to receive information, conveniently on their
phone, as they require/demand it.
“All Peard Group marketing, will display ‘Go Codes’ that potential buyers can text to
gain additional listing information. These will link through to the mobile formatted
website for additional information,
“The iPhone™ application will register where the user currently is, and provide a
map with thumbnails outlining our listings in their current locality. From here,
consumers can gain further property information or gain instructions on how to get to
the property via the Google Maps feature on the iPhone™.
“The application will also contain a quick search feature and a Home Loan and
Stamp Duty calculator.
“Peard Real Estate believes that this new technologly will greatly assist the
marketing of properties listed through our company and set a new benchmark in
real estate marketing,” he said.
The Peard Real E