EA’s FIFA Soccer 11 Set to Redefine Player
Authenticity
All-New Personality+ Enables Players to Behave and Perform as True Individuals
June 09, 2010 11:03 AM Eastern Daylight Time
REDWOOD CITY, Calif.--(EON: Enhanced Online News)--Electronic Arts Inc. (NASDAQ:ERTS) today
revealed that its top-selling* franchise from EA SPORTS™ will redefine playerauthenticity when FIFA Soccer 11
launches this Fall on the PlayStation®3 computer entertainment system and Xbox 360® videogame and
entertainment system.FIFA Soccer 11 reinvents playerauthenticity – on and off the ball – for every player and at
every position on the pitch with Personality+, an all-new feature that sees individual abilities reflected in game,
enabling clear differentiation for every player.
“Personality+ is the evolution of individual distinctiveness that sees a player’s abilities on the pitch mirrored
authentically in our game, creating individual personalities in FIFA Soccer 11,” said Executive Producer Kaz Makita.
“We have reached a level of sophistication within our game engine where players in our game will behave and
perform as true individuals.”
Personality+ distinguishes individual players from one another by utilizing a database that evaluates and grades each
player’s skill-set over 36 attributes and 57 traits. The EA SPORTS FIFA Soccer franchise utilizes a network of
1,700 scouts, editors and reviewers positioned around the world to evaluate each player, creating one of the world’s
most comprehensive databases to drive its market-leading soccer engine. Personality+ will be integrated everywhere
in-game. Elite players are now empowered to showcase their world class skills. Real Madrid’s Kaka will deliver
crisp, creative passes, Barcelona’s Andres Iniesta will utilize tighter turns and close control to dribble through
defenses, Manchester United’s Wayne Rooney will hold off defenders and strike shots from distance with pace, and
top-flight defenders like Giorgio Chiellini of Juventus will anticipate, predict and react