Business Wire Launches Investor Center and
Online Newsroom Hosting Services with
Engagement, Management and Analytics Features
InvestorHQsm and NewsHQsm services leverage technology for optimization, scalability and
September 14, 2010 08:11 AM Eastern Daylight Time
SAN FRANCISCO & NEW YORK--(EON: Enhanced Online News)--Business Wire’s InvestorHQ and
NewsHQ, previewed on June 7, 2010, are now available for investor relations and public relations professionals.
Content Management & SEO Features
Both Business Wire InvestorHQ investor centers and Business Wire NewsHQ online newsrooms leverage the latest
web technologies, offering comprehensive self-service content management tools, built-in search engine optimization,
social media engagement features and advanced measurement analytics.
InvestorHQ and NewsHQ include client-branded navigation, automatic and simultaneous posting of Business Wire-
issued press releases and multiple SEO and content-sharing features for finding, informing and engaging audiences.
They are the first to offer SMS (text messaging) as part of their standard alerts functionality. Site users may subscribe
to and receive alerts via email or SMS.
The HQ services are fully integrated into Business Wire’s operating systems, so that press releases flow from the
client-facing BW Connect order-entry interface to wire distribution and HQ site posting. And, the HQ platform is
built for scalability and stability during critical client traffic spikes.
Comprehensive In-House Development Expertise
InvestorHQ and NewsHQ were developed by Business Wire’s own team of experts in technology, regulatory
compliance, search engine optimization, online newsroom hosting, media relations and audience engagement along
with in-depth research with and feedback from Business Wire’s member clients.
Chief Operating Officer Phyllis Dantuono oversaw the HQ project to ensure the research and development was
comprehensive and timely. “Bringing together a wide range of talent enabl