Conversational Marketing in 2021
What do you do with the person you trust? You converse with them and trust their advice. This fact gave
rise to conversational marketing. Digital marketing is an ever-evolving industry where new marketing
trends emerge to better marketing. One of these emerging trends is conversational marketing where a
relationship and trust with customers is built through two-way conversations. All social media
companies in Pune are touting this to be the biggest development in marketing for 2021.
What is Conversational Marketing?
Conversational marketing is a type of inbound marketing that focuses on conversation to engage leads
and convert them into customers. You have to funnel your leads directly to your sales team through an
efficient and comprehensive platform to get the conversations started.
One prime example of this is Facebook allowing the use of tools like ‘Messenger’, and ‘WhatsApp’ in
posts and ad campaigns, so customers can directly converse or chat with the representative of the
business. Many companies that do social media marketing in Pune help customers use these in social
media marketing campaigns.
Smart chatbots that pop up when you visit a website are another example of conversational marketing
that businesses use to communicate and engage with customers.
How Does a Conversational Marketing Solution Work?
Conversational marketing is done through a platform with one or more tools for engagement and
capture leads. Here’s how the whole process works:
When a visitor logs on to a website, a popup appears, mostly on the bottom right corner of the home or
landing page. This popup has an attention-grabbing or customised message that encourages the visitor
to click and thus begins the conversation.
Now, the conversation is carried forward by a smart automated chatbot or tool. The visitor is engaged
with multiple questions aimed at finding out what the user wants. Here, a business can bring in
customisation to make the v