FOR IMMEDIATE RELEASE
Industry Leaders Party City and Party America to
Implement Tomax Retail.net® Continuum Solutions
Rollout Expected across Both Corporate and Franchisee Retail Groups
April 9, 2007... Salt Lake City, Tomax Corporation is pleased to announce the execution of a
software license agreement with Party City Corporation for the rights to deploy the Tomax
Retail.net continuum solutions in the areas of merchandise management, store operations,
customer management, portal and workflow, task management, and workforce management.
The comprehensive agreement is designed to support the needs of both retail formats of Party
City and Party America, who joined together last October, becoming the largest retail group in the
party-related retail segment. In total, Party City and Party America operate over 450 company
owned stores and franchise over 300 additional locations.
"We're excited about this new relationship and look forward to an aggressive implementation for
both our corporate and franchisee community", says Lisa Laube, President of Party City
"We are very excited to be a part of the industry's largest retailer. Retail.net will be an excellent
solution for this retailer and their franchisees", says Eric Olafson, CEO for Tomax.
About Party City
Tomax is the leading provider of realtime merchandising and store execution applications and
services. The Tomax Retail.net suite helps retailers connect the dots across the demand-driven
retail continuum, integrating people and processes, and providing timely, relevant, actionable
information to improve retail results. Tomax has served retailers exclusively for more than 20
years, delivering Merchandise Planning, In-Season Merchandising, Merchandise Management,
Workforce Management, Store Operations and Customer Management solutions, and
implementation and application hosting services. The Tomax customer base includes over 100