Computers may have changed some in the last fifty years, but a killer suit is
still the best way to command respect in the workplace. Here, the next generation
of Web heavies mix sharp tailoring with unexpected twists, and even try to
sell us on their start-ups. They may want to look into some new hardware first.
PHoTograPH s by Carlos serrao
s t y l e
Cofounder of stickK.com
Thirty-second sell:
“It’s a service by which
people try to accomplish
goals, such as quitting
smoking, by instituting
a layered accountability
that forces them to
actually do it. they give
us money as collateral,
and if they don’t meet
their goals, we donate
their money to charity.”
Jordan GoldberG
Two-button wool-and-
silk suit ($1,395) and
silk tie ($100) by Cal-
vin Klein Collection;
cotton shirt ($150) by
Thomas Pink; leather
shoes ($595) by Crock-
ett & Jones.
95
CEO and cofounder of Blip.tv
Thirty-second sell:
“A growing number
of people are creat-
ing tV shows on
the Web, and they
need technology
infrastructure, dis-
tribution, PR, and ad
sales. We provide all
of that, and then we
take a share of the
ad revenue.”
mike hudack
Two-button wool suit ($3,105) by
Versace; cotton shirt ($225) by
Burberry London; silk tie ($160) by
Ermenegildo Zegna; leather shoes
($545) by Moreschi; steel Classic
Date watch with leather strap
($995) by Oris; waterproof wool
briefcase ($445) by Jack Spade.
97
Cofounder of TableXchange.com
Thirty-second sell: “It’s an on-
line marketplace where you can
buy and sell restaurant reserva-
tions, and we take a cut of the auc-
tion price and make some money
through advertising.”
dwiGht lee
Two-button wool suit
($2,350) by Gucci;
cotton shirt ($150),
Black Fleece by Brooks
Brothers; silk tie
($185) by Ermenegildo
Zegna Couture; linen
pocket square (box of
three, $60) by Brooks
Brothers; leather shoes
($520) by Prada.
style
98 e s q 0 0 • 0 0
s t y l e
99
Three-button three-
piece wool suit
($1,595), Polo by Ralph
Lauren; cotton shirt
($500) by Brioni; silk