An Overview of three Business Website Designs
Okay, that may sound obvious but it is amazing how many companies approach a web design agency without thinking through their brief and before
they have identified what their primary business objectives for a website will be.
Generally speaking, there are three main reasons why most companies want a website: each one requires a different type of website and a different
approach to designâ€¦
1 - Want to streamline the time spent on the telephone by your employees providing support calls and processing enquiries?
To be successful, this kind of website requires a lot of content and at least one FAQ (Frequently Asked Questions) page so you can provide your
visitors with detailed and useful information about the products and services that your company provides.
If you can answer online the most common questions that your employees deal with over the telephone then you should be able to cut down on the
amount of enquiries and support calls to the office.
Rather than just putting an email address on your website, set up an online contact form with form fields for the visitor to fill in and complete: that way
you can qualify their enquiry and process it more efficiently, again making better use of your employee's time.
2 - Want to raise your brand awareness, promote your company and improve it's reputation within it's industry?
You may already have an established offline business and to help extend your brand awareness online you should incorporate your corporate identity,
company logos and graphics, into your website banners and colour scheme.
Do not worry if you have not got an established company logo or graphics. If you choose a professional website agency they will be able to design and
create these for you.
By using the same imagery found on your traditional marketing stationery, such as letterheads, promotional brochures and leaflets, visitors to the
website will recognise your company branding. This is a powerful branding technique to use to promote your company and