Successful Business Follow-Up Tools Revealed: The Autoresponder
An autoresponder is a simple computer program which replies emails sent to you, with preset
information, or greetings. It can be of real benefit to small business owners and large businesses alike.
Autoresponders can automate your follow-up techniques. Nevertheless, it is not always feasible to use
automation in every company. This is where having a team of people on phones can be really helpful to
Take for example, the information technology industry. A prospective Florida website design client
might be too busy to respond to an email. But with an autoresponder, such as Constant Contact, a
follow email can be sent to the client with the click of a button.
If someone joins your record and takes you up on an first offer, it may be, certainly, that sending an
email to thank them for their purchase or canned "welcome to the list" message is enough. On the other
hand, some people may need more than that, and in that case, a real call from a live person, done
individual-to-person over the phone, speaks to the personal touch that will set you apart from your
competitors. And, of course, it will also answer clients' questions in the way a "frequently asked
questions" section just can't.
If you call someone live (or you have somebody do it for you), the client can inquire whatever he or she
wants to and get an answer straight away. Today, we live in a world of immediate gratification, where
"right now" is the norm. To beat competitors, you can do things faster and better -- and right now --
with some live calls. Do things right and you'll stand out.
The matter is, we've begun to overlook the telephone as a communications procedure, what with the
easy availability and convenience of email. Nevertheless, it can be very powerful indeed. Imagine being
a new subscriber and getting a call from the person you've just subscribed with. Wouldn't you be
impressed? Oftentimes, too, subscribers like the immediacy of mob