Learning Common Graphic Design Terms
Every industry has its own set of jargon. The world of graphic design is no exception. Graphic designers use industry terms that may sound familiar,
but these terms are hard to define if you don't work in graphic design. Here are some of the most common terms that you will hear in graphic design.
Some of these refer to typefaces, methods, different design roles, schools of aesthetic, and many more. You can use this article as a handy glossary
of the most common terms you will hear from your peers.
1) The initials A.A.
These initials stand for "author's alterations." These initials refer to any alteration made in the text or design matter. Designers often use these initials
to indicate that there has not been a printer's error.
2) The Account Executive
This is the title of a person who is responsible to speaking with clients, starting new accounts, and acting as a bridge between the agency and the
client. If you work as a graphic designer in advertising, you will become familiar with your Account Executive as you work on a project.
Of course, we all know what art is, more or less. But with graphic design, the meaning shifts slightly. When we use this phrase in graphic design, it
refers to all original copy. This copy can include any design element prepared by camera, the artist, or another type of machine.
4) The baseline.
You will recognize the term, the baseline, as a beginning graphic designer. The base plan is a horizontal line upon which all the characters in a line
5) Black letter.
This term is used to indicate Gothic. It refers to a popular style of handwriting that dates back to the fifteenth century.
6) Body matter.
The body matter may be referred to as the body copy. This is the text, the regular reading matter that is contrasted with display lines.
7) A broadside.
A broadside is generally a large printed sheet folded for mailing. The broadside gained popularity as an illustrated way to share and pass along poetry.
8) Camera-ready art.
This refers to co