The trend of digital marketing had a big impact on the company’s marketing strategy. However digital marketing is the huge concepts contain various types of digital marketing but this paper focuses on how digital marketing came into existence. We subsequently discuss how social media, E commerce, Over the top media services used for digital marketing, how big data analysis and behavior analytics introduced in digital marketing, and how smartphones changed the digital marketing scenario. Finally, we discuss the impact of data collection of the users on the user’s privacy. Piyush Sharma | Ms. Deepali Shahane "Evolution of Digital Marketing and its Impact on Privacy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33386.pdf Paper Url: https://www.ijtsrd.com/computer-science/computer-security/33386/evolution-of-digital-marketing-and-its-impact-on-privacy/piyush-sharma
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 4 Issue 6, September-October 2020 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD33386 | Volume – 4 | Issue – 6 | September-October 2020
Page 466
Evolution of Digital Marketing and its Impact on Privacy
Piyush Sharma1, Ms. Deepali Shahane2
1Student, 2Assistant Professor,
1,2Bharati Vidyapeeth Institute of Management and Information Technology, Navi Mumbai, Maharashtra, India
ABSTRACT
The trend of digital marketing had a big impact on the company’s marketing
strategy. However digital marketing is the huge concepts contain various types
of digital marketing but this paper focuses on how digital marketing came into
existence. We subsequently discuss how social media, E-commerce, Over-the-
top media services used for digital marketing, how big data analysis and
behavior analytics introduced in digital marketing, and how smartphones
changed the digital marketing scenario. Finally, we discuss the impact of data
collection of the users on the user’s privacy.
How to cite this paper: Piyush Sharma |
Ms. Deepali Shahane "Evolution of Digital
Marketing and its Impact on Privacy"
Published
in
International Journal
of Trend in Scientific
Research
and
Development (ijtsrd),
ISSN:
2456-6470,
Volume-4 | Issue-6,
October
2020,
pp.466-468,
URL:
www.ijtsrd.com/papers/ijtsrd33386.pdf
Copyright © 2020 by author(s) and
International Journal of Trend in Scientific
Research and Development Journal. This
is an Open Access article distributed
under the terms of
the
Creative
Commons Attribution
License
(CC
BY
4.0)
(http://creativecommons.org/licenses/by/4.0)
I.
INTRODUCTION
The term digital marketing was first used in the 1990s as the
internet evolved and expand to more and more internet
users company started realizing that the internet can be for
advertising their product and servic