e-Dialog Wins ‘Best in Show E-mail Message’ in
the Internet Advertising Competition
Holiday Card Earns Industry Recognition for Creativity and Innovation in E-mail Marketing by the Web
April 06, 2010 08:33 AM Eastern Daylight Time
BURLINGTON, Mass.--(EON: Enhanced Online News)--e-Dialog, a proven provider of advanced e-mail
marketing services and solutions, today announced it has been honored with two awards in the 2010 Internet
Advertising Competition (IAC), an annual competition dedicated to honoring excellence in online marketing. e-
Dialog’s Creative Services team was awarded ‘Best in Show E-mail’ and ‘Best E-mail Message’ for the 2009 e-
Dialog Holiday Card.
Each year, e-Dialog creates a unique e-card to send to its clients, partners and friends of the company. The
objective of the message is to thank them for a great year while showcasing e-Dialog’s technology and creative
services. The 2009 holiday card, incorporated many personalization and dynamic publishing features, including a
greeting, message, and signature as well as a customized “Abode Flash-based” “Snowball Throwdown” interactive
game. The game allowed the recipient to score points and win the “e-Mail Champion” trophy by having a snowball
fight with their e-Dialog account team members. The e-card and game also included a social-sharing functionality that
further increased its exposure.
The competition, sponsored by the Web Marketing Association (WMA) selected winners based on creativity,
innovation, impact, design, copywriting, and use of the medium.
“We constantly strive to push the limits of our creative capabilities,” commented Tim Ryan vice president, e-Dialog
Creative Services. “The e-card and interactive game represented a unique opportunity for us to share new
capabilities with our clients, in a fun light-hearted manner.”
“It’s rewarding to be recognized for our creative efforts in e-mail marketing,” said John Rizzi president and CEO, e-
Dialog. “It is also important we share this reco