This article is all about addressing that imbalance, and getting your content systems coordinated to improve your team’s content efficiency, quality, and delivery.
April 13, 2022
Content Production Process: How Murray Dare Halved
Their Delivery Time
April 13, 2022
Process Street, Processes
If you’ve been looking at ways to make your content delivery processes more efficient,
you’re not alone.
There are tons of articles on content creation, even more on creative processes, but hardly
any articles focused on improving content processes.
This article is all about addressing that imbalance, and getting your content systems
coordinated to improve your team’s content efficiency, quality, and delivery.
By the end, we want to share the exact process we used to:
Drop our delivery time for content upload by 50%
Increase our team productivity by 35%
Improve client satisfaction by 20%
Enlarge work capacity by 15%
It’s one thing to tinker around the edges, making small improvements here and there. It’s
another to re-think and radically change the way you deliver your content. Developing
your small business mindset and continuously evaluating your processes are the key to
improving your overall content marketing efforts this year.
This article will walk you through every step we took to do that using Process Street’s
If you just came for the template, go ahead and nab it here.
Let’s get to it!
Rethink your delivery process: Give your content marketing a
It is hard for small businesses to compete online. You have to prioritize because you don’t
have infinite budgets or resources.
I know I don’t. That lack of resources is what led me to this solution.
By the end of this guide, you’ll understand how to rethink your content processes. Most
importantly, you will also realize that processes are vital for any small business that wants
to win at content marketing.
Keeping a consistent content production rhythm is hard. So is going to the gym.
The first time is the easiest. Energy is pumping through you. You might think – wow, this
is great! I’m great!
Then you realize you have to do it again.
And again. And ag