Analyze the web pages for relevance:
Google screens web pages in the index
to see which ones are most likely to have
what you’re looking for, based on such
factors as the number of times the words
you searched for appear on a particular
page, whether they are in the title, and
– if you entered multiple words – how
close together they appear.
Rank the web pages: Having scrutinized
the web pages in terms of their relevance
to your search words, Google presents your
results, with what we believe are the most
useful pages at the top.
Anatomy of a Search.
Evaluate the site’s reputation: Google
looks at how often other websites link to
these pages to determine how popular
or useful each one is.
© Copyright 2006. All rights reserved. Google and the Google logo are registered trademarks of Google Inc.