CAREERS AND EMPLOYMENT
(CV’s, Cover letters & Electronic Applications)
A. GENERAL PURPOSE OF A CV
Think of your CV as a marketing tool and the product is YOU.
Your CV can:
• win you an interview
• structure the interview
remind an interviewer about you after you have gone
• provide evidence of your written communication skills
The principle underlying an effective CV is always: "How can I best let this employer know what I
can do for them?"
B. GENERAL PRINCIPLES FOR ALL APPLICATIONS
Employers can be swamped with applications for a job. They look for reasons NOT to
interview you. To avoid elimination in the first round your CV must stand out from the crowd.
When preparing your CV try to adopt the employer’s point of view and imagine the ideal
candidate. When looking at a CV an employer is asking “What does this person
have/do/know that will benefit our organisation? Make sure you answer that question.
There is no right way to write your CV - There are a variety ways to make it work well for you,
and different employers have different preferences.
C. KEY POINTS
• Make your most important information easy to find! An employer spends just 20-40
seconds scanning a CV. Choose information that is relevant to the position &
• Your CV should be concise - between two and four pages
• Ensure the format is neat, tidy and consistent throughout. Keep to the same layout
• Organise your information into separate groups or categories, each with its own suitable
• Use colour, graphics and images with discretion. Most CVs will be photocopied, so it is
hard to go wrong with black type on white A4 paper
• Be sure to use clear, correct language, without spelling or grammatical mistakes and in a
consistent style. Get someone to proof-read it for you
• As much as possible, avoid using the first person pronouns "I" and "we"
• Avoid using abbreviations - write names and