Digital PR To Mature in 2010 Says Punch Communications
The discipline of Digital PR looks set to mature considerably in the coming year, according to
PR, Search and Social Agency Punch Communications.
London, UK (PRWEB) January 14, 2010 -- The discipline of Digital PR looks set to mature considerably in the
coming year, according to PR, Search and Social Agency Punch Communications.
Following a year where more clients adopted one or more digital elements into their PR activity than ever before,
the trend looks set to continue in 2010, with around 90% of all prospective clients looking either for a digital
campaign or an integrated campaign, comprising digital activities.
Whilst online PR has become increasingly mainstream since the major media outlets first began to publish their
content through the web, the term digital PR has evolved considerably in recent years, with many PR Companies
offering services under the digital banner.
Alongside online media relations, many PR agencies now offer blogger relations, either in-house or outsourced
alongside traditional media relations. Punch Communications also offers a range of social media-based services,
from simply managing outreach through social channels to building communities through social websites.
Moreover, Punch’s specialism as a SEO Agency has seen the business rise to the top of search engine results
pages for many keywords, which have in turn, directly generated business.
Pete Goold, Managing Director of Punch Communications, said:
“There is no doubt that Digital PR is maturing apace, as more agencies now offer such services and indeed more
clients are looking to adopt them. Certainly the typical request now incorporates at least one element of the digital
mix – whether it’s search, social or simply online media relations.
“In some ways, digital activity is the antithesis of the traditional services offered and output generated by a PR
agency. Whilst national media coverage remains an ever present objective for many campaigns, clients