Bing Gains Big in Q1 Search Spend – Google Up 3
Percent to Microsoft’s 10 Percent, According to
WebVisible Quarterly Report
Small Businesses Continue to Increase Search Spending and Conversion Rates; Fastest-Growing
Conversion Actions Were Form Fills and Video Views
ad:tech San Francisco 2010
April 15, 2010 06:07 AM Eastern Daylight Time
IRVINE, Calif.--(EON: Enhanced Online News)--The battle for search dominance continues, as Bing saw its share
of search spending increase by 10 percent in Q1 over the previous quarter – while Google’s share increased by 3
percent over the same period, according to the latest quarterly report from WebVisible (www.webvisible.com),
released today. Yahoo!’s share of spending dropped by 9 percent.
The average small business advertiser spent $2,201 on search advertising in Q1 2010 – representing a 2.4 percent
increase over the previous quarter and a 91 percent increase over the same period last year. This continues the
strong year-over-year (YoY) gains seen in the second half of 2009 – YoY spending was up 111 percent in Q4
2009 and 91 percent in Q3 2009.
These are among the top findings of the third installment of The WebVisible Report: State of Small Business
Online Advertising Q1 2010, which examines trends among WebVisible’s U.S. advertisers from Q1 2009 through
Q1 2010. The data represents nearly $23 million in U.S. small business advertiser spending from more than 12,000
individual advertisers in Q1 2010. This report also includes an analysis of Q4 2009 and Q1 2010 data from more
than 10,000 advertisers in the U.K.
“The search engines will continue to duke it out and fight for their share, but small businesses will spend their money
wherever they can get the most bang for their buck – the most clicks and conversions for the least money,” said
WebVisible CEO Kirsten Mangers. “Bing maintains the highest click-through rate at costs that are lower than
Google’s overall. Small businesses are the engine of our economy, and it’s telling to see how the