Egg Baby’s “I Want to be a Baby” Ad Campaign Encourages Parents to
Become Babies and do Some Serious Shopping
Irreverence and Humor Wipes out Stress from Daily Grind, Makes way for a Shopping
Experience that has Fans saying “Goo-Goo Gaga” at iwanttobeababy.com
(PRWEB) January 30, 2010 -- Have you ever looked at a baby and said to yourself, “you lucky devil?” For those
of us who wish we could just lay around in diapers, get fed, not work, not cook, not pay bills, just eat, poop and
drool all day while everyone makes goofy faces trying to make us smile and laugh, the latest marketing blitz from
chic and environmentally-conscious baby and maternity wear brand Egg Baby will have you saying “goo-goo
gaga.” Designed to generate awareness quickly for and drive traffic to Egg Baby Egg’s online storefront, the
breakthrough, 360-degree marketing campaign centers around the simple and thought-provoking theme of adults
wanting to be babies though the micro site www.iwanttobeababy.com.
Harnessing the power of creative advertising, public relations, viral and peer-to-peer outreach, promotions, and
no-holds-barred, true guerilla-style marketing tactics, the irreverent, non-traditional campaign in less than five
months has generated measurable results beyond Egg Baby Founder and Lead Designer Susan Lazar’s wildest
expectations. “By touching on relevant social issues in an unexpected and irreverent way, our unconventional
soft-sell approach based on psychographic insights that put consumers first and the brand second has generated
more attention and brand awareness than any conventional cute baby picture advertising could have ever achieved
for the same limited dollars", added Lazar.
The brainchild of independent thinker and freelance creative director Marta Ibarrondo (www.martaibarrondo.com
), Egg Baby’s “I want to be a baby” campaign already has generated:
More than 60,000 visits to iwanttobeababy.com with 20 percent bounce rate to egg-baby.com
More than 500,000 viewings of viral videos on social media and peer-to