Empathica and Customer Service Profiles, LLC Partner to Deliver Targeted
CEM Program to Financial Services Sector
Empathica and CSP jointly offer a comprehensive CEM program with an integrated reporting
platform.
(PRWEB) March 21, 2010 -- Empathica Inc., a leading provider of Customer Experience Management (CEM)
solutions to some of the world’s most respected brands, announced today that it has partnered with Customer
Service Profiles, LLC (CSP). The partnership will provide the financial services sector with a consolidated yet
holistic CEM program that allows banks to identify key drivers of customer satisfaction, customer loyalty and
customer advocacy.
As an Omaha-based Voice of the Customer research provider, CSP has 23 years of exclusive focus providing the
banking industry with a series of data collection processes that spans from in-person evaluations to
telephone-based (CATI) research and analytics. Empathica rounds out this experience, working with several of
the world’s largest financial institutions and providing industry leading Web, IVR and Text based surveys.
CSP’s Voice of the Customer research, coupled with Empathica’s robust CEM reporting platform, will offer
banks several added benefits in comparison to stand-alone models:
1. Comprehensive CEM program that takes an in-depth look at various financial industry divisions – including
mortgage, credit and wealth services – for a very holistic offering. It also maintains the ability to evaluate
transactional research, as well as perform bigger one-time research studies.
2. Consolidated platform that utilizes Web, IVR, text and CATI techniques – customized specifically for banks –
and provides insight recorded in one central location for easy access to research and analytics.
3. Price advantage relative to other offerings that would be available sourcing this wealth of expertise separately.
Empathica knew CSP would be an ideal partner, as their surveying capabilities and extensive industry experience
would add further value to Empath