A Far Site Better Creates Award-Winning Site Partnership, Trust Helps Grow
Retailer's Customer Base
Boutique e-commerce web development firm A Far Site Better has garnered the Web Marketing
Association's WebAward for creating the Best Shopping site for kids' retailer Magic Beans .
Santa Monica, CA (PRWEB) November 17, 2009 -- Boutique e-commerce web development firm A Far Site
Better (www.afarsitebetter.com) has garnered the Web Marketing Association's WebAward for creating the Best
Shopping site for kids' retailer Magic Beans (www.mbeans.com).
Every year the Web Marketing Association judges more than 2,000 sites from 45 countries in 96 industry
categories. "Recognizing the best website in each industry is an important way to establish the ever-changing
standard of excellence in website development," said William Rice, president of the Web Marketing Association,
adding that entries are judged on design, copy, writing, innovation, content, interactivity, navigation and the use
"Winning the award is, of course, an honor," said Steven Laff, A Far Site Better principal. "What's equally
satisfying, however, is that we were able to help Magic Beans develop a stunning site that's easy to navigate and
satisfies its growing customer base."
Magic Beans: Change is a Good Thing
It wasn't long ago, that the Magic Beans website was almost an afterthought. The presence was drab and did little
to reflect the excitement of the company's three Massachusetts-based brick and mortar stores. Magic Beans
owner, Sheri Gurock, literally spent years looking for just the right team to help her realize her goal of competing
with larger kids' retail stores on the web. "The process of choosing A Far Site Better was a little bit like falling in
love," she said. "We first saw their work in 2005 and then had numerous phone conversations. We were smitten
by the way Steven Laff spoke and his team's approach to ecommerce."
Once the two entities decided to work together, the possibilities seemed endless. "The biggest th