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LIST BUILDING VIA SOCIAL MEDIA
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
Best practises in email marketing
LIST BUILDING VIA SOCIAL MEDIA
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LIST BUILDING VIA SOCIAL MEDIA
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
GO WHERE THE PEOPLE ARE
How do you find people online interested in your products
or services? When building lists via social media outlets,
it is important to select sites in which your audience
participates; not every outlet is correct for every product
or service so choose the network(s) best suited to your
objectives. Just because Facebook, Twitter, and LinkedIn
are the most commonly used platforms, that does not mean
you need to have a presence on each. Additionally, don’t
limit yourself to mainstream social media outlets, there are
many niche sites and communities that may directly relate to
your products and services. You can use these sites to look
for potential subscribers in forums, blogs, and social tools
by searching key words, hashtags, alerts and conversation
topics. Once you find people interested in the same type of
content you can send them links to web sign up forms where
they can subscribe to your email list.
Once a subscriber has opted into your email list, you can use
email marketing to ramp your own social media presence.
Invite subscribers to follow you on Twitter, Facebook or
other social networks and engage with them in multiple
channels. Make sure your content is relevant and shareable
in each channel.
Social media platforms have enhanced the way we communicate and engage with customers. These tools offer exciting
new ways to promote and share information. Social offers another avenue for showcasing your newsletter content and
inviting people to sign up for your email list. If you have valuable content to share you can convert social connections to
your email list and forge customer connections. Social extends your marketing reach and when used with email marketing
you