“The signifi cant
investment Astoria on
Tenth had in our Oscar
event, as well as in our
of “Beauty and The
Beast” is a wonderful
example of corporate
President, Theatre Calgary
Astoria on Tenth Sponsors “Night at the Oscars” &
“Beauty & !
e Beast” Benefi tting !
Astoria on Tenth came out to celebrate the glamour
of the Academy Awards in Calgary by headline
eatre Calgary’s 15th Annual “Night
at the Oscars” at the Fairmont Palliser Hotel on
February 24, 2008.
Hosted by CTV presenters Jocelyn Laidlaw and
Kirk Heuser, with silent auctions and lively active
bidding during the dinner and broadcast, the
black-tie event helped raise over $30,000 towards
e Understudy and Youth Leadership Program
which introduces under-privileged youth to
“As with so many things we undertake in the
theatre it wouldn’t be possible without the help
of corporate sponsorship,” says !
President Tom McCabe.
“As a developer encouraging downtown living, it’s
important that we help support and facilitate one
of the big reasons people want to live downtown
– proximity to arts, culture, and entertainment,”
explains Arcus Developments’ Gerry Mendyk. “It’s
our mandate to help create dynamic, rich, exciting
places to live.”
It was also a night to treat guests and VIPs to a
sneak preview of what was to come, including
the fi rst debut of Astoria’s new brand, television
commercial, lobby design, features trailer, and
physical model of the building, which created a
“We are thrilled to be associated with an amazing
project like Astoria on Tenth. Aside from the
building’s size, the design is truly beautiful and
will be a welcome addition to the Calgary skyline.
e amenities and concept seem to be such a step
above similar projects, it will be a pleasure to live
in,” enthuses McCabe.
e evening was capped by a spirited live bidding
war between Arcus Partners Gerry Mendyk and