Presented by Daniel Toriola
Niche marketing is essentially marketing directed towards your niche or your targeted consumer group. It is an
extremely efficient marketing tip which reduces marketing costs by directing your advertisements to those in
your specific niche.
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Effective Marketing using promotional coffee mugs
By Remy LeBeau
Its surprising that something as simple as the usual coffee mug can be such a powerful marketing
tool. Imprinting your message or logo on the side of something that is used daily is a subtle way to
impart a message to prospective clients and those around them.
Promotional coffee mugs can easily be decorated with a marketing message for creating strong and
lasting brand recall.
Getting your company's advertising into homes and offices can sometimes be a challenge but not so if
you give away something that is useful and free. Your promotional coffee mug can serve as your
vehicle to maintain “top of mind” presence in the minds of your clients making yours the first name they
call the next time they are in the market for the products or services you carry. Another reason to give
away custom mugs is that it is a relatively inexpensive means of advertising.
1.Commemorate events such as a product launch, store sale or tradeshow by giving people a
promotional mug to remind them of the great time they had to associate positive feelings with dealing
with your company. These positive feelings have been known to influence buying behavior by making
people seek out your company because of the positive association they have from past experience.
2.As “teasers”. Using promotional mugs to inform people of upcoming promotions by printing event
dates and location. This way you ensure strong attendance for your company events because you can
imprint a date