CARL’S JR. RETURNS TO ITS ROOTS WITH NEW JUMBO CHILI
Founder Carl Karcher First Sold Them From His Hot Dog Cart in 1941
03.18.2009 – March 18, 2009 — CARPINTERIA, Calif. — True classics never go out
of style. So, for a limited time, young hungry guys across the West can head to Carl’s
Jr.® and enjoy one of the menu items the company was founded on – the Chili Dog.
The history of Chili Dogs at Carl’s Jr. dates back to 1941 when founder Carl N.
Karcher and his wife Margaret opened their first restaurant enterprise - a hot dog cart
at the corner of Florence and Central in Los Angeles. They originally sold hot dogs
and chili dogs, and they were an instant success, remaining on the menu at Carl’s
Jr. restaurants well into the 1990s.
“Everyone knows you can get a great burger at Carl’s Jr. today, but not everyone
knows that our founder Carl Karcher’s first menu items 68 years ago were hot dogs
and chili dogs,” said Brad Haley, executive vice president of marketing at Carl’s Jr.
“We’ve had great success in recent years with Chili Cheeseburgers and Chili
Cheese Fries, so it made sense to give another all-American standard a try,
especially since Chili Dogs have a nostalgic meaning for us. This time around, we
brought in Farmer John® hot dogs, of ‘Dodger Dog’ fame, and topped them with
spicy beef chili, mustard and chopped onions, dubbing the resulting creations,
‘Jumbo Chili Dogs.’”
Originally sold at Carl Karcher’s hot dog cart for .20, the Jumbo Chili Dogs of today
remain true to his vision of selling good food at a fair price and are available at 2 for
$3 at participating locations.
For more information on the Jumbo Chili Dog, please visit www.carlsjr.com.
About Carl's Jr.
ABOUT CARL'S JR
Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What
began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international
organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly