Welcome to our first newsletter of PRSA’s Entertainment and Sports Section —
thanks to the hard work of Jim Guthrie, who is adding “newsletter editor” to his
existing role of Section chair of our e-Group/Job Board/Web Page development!
Every other month we’ll be sending you Entertainment and Sports (E&S) Section
news, updates and articles which we hope you will find informative and useful.
If you would like to contribute to the Newsletter or have ideas to make it even
more meaningful to our members, please feel free to contact Jim at 818-992-
4353 or jguthrie@jmprpublicrelations.com.
We’re happy to report that the E&S is among PRSA’s fastest growing Sections.
Some of the companies and organizations which our Section members represent
include Turner Sports, The Recording Academy/Grammy Awards, U.S. Tennis
Association, Ringling Bros & Barnum & Bailey, Masters Tournament Augusta
National, Harrah’s Entertainment, Walt Disney Parks and Resorts…and that’s just
a few from our Executive Committee alone!
We hosted our first teleseminar May 23rd on “Celebrity Spokespersons” and were
pleased that close to 100 attendees were able to join us. There are many exciting
projects and events in the works for the coming months, including a second
teleseminar in late July regarding the “Growing Convergence of Sports and
Entertainment,” and a third in October related to “social media” tools such as
blogs, podcasts, wikis, RSS, wireless and buzz marketing.
The Section will also be hosting a special reception in Los Angeles on July 11, the
night before the ESPY Awards and another event in New York in September during
the US Open.
While the PRSA International Conference in Salt Lake City is not until November
11-14, plans are already under way for the E&S-sponsored Professional
Development session, and you will not want to miss our Section’s networking
dinner (that we’re sure everyone will be talking about).
There’s even more that we’re working on so be sure to check the most up to date
in