Editorial Code of Ethics
Revised March 2005
Business-to-business editors have earned the highest level of trust among their readers.
Many surveys have shown that executives and managers believe business-to-business
publications provide the most accurate and credible information available.
That trust is both a high compliment and a challenge for those who plan, write and edit
publications. It sets a high standard they must maintain. American Business Media has
always held its editors to such high standards. Indeed, the annual Jesse H. Neal Awards,
named for the Association's first president, were established in the mid-1950s to
encourage editorial excellence and have become the highest honors granted for business-
to-business journalism. ABM’s Code of Publishing Practice, a part of ABM’s
Constitution And By-Laws, has been in place for more than 33 years, and requires that
ABM member companies maintain strict standards of journalistic ethics.
The Editorial Committee works with its members to maintain editorial quality at member
publications. As part of that mission, the Editorial Committee regularly reviews and
updates this Editorial Code of Ethics and Guide to Preferred Practices, which has been
approved by the American Business Media Executive Committee. This revision has two
parts. The first part is a code of ethics primarily for print editions of publications, and the
second covers online versions.
I General editorial code of ethics:
Editors, reporters and writers employed by American Business Media publications adhere
to the highest standards of journalistic practice. In doing so, they pledge to:
a. Maintain honesty, integrity, accuracy, thoroughness and fairness in the
reporting and editing of articles, headlines, and graphics.
b. Avoid all conflicts of interest as well as any appearances of such conflicts.
c. Maintain an appropriate professional distance from the direct preparation of
special advertising sections or other advertisements.
d. Show the distinction b