Search Engine Optimization Increasing Your Websites Rankings
Search Engine Optimization (SEO) is the process of selecting the most suitable targeted keyword phrases correlated with your website and making
sure that this increases your website ranking when searched through search engines. As a result when a person searches for particular keyword it
shows your website at the top of the search results. The process essentially involves fine tuning of your website content in addition to the HTM and
Meta tags and this involves correct link building process as well.
The gateway to the internet is through Searching engines. Many people use them as the first tool to find out the products or services they are looking
for. So for this reason Search Engine Optimization can be very handy to attract potential customers. The more people visit your website; the more
chances you have of selling your products or services.
The most famous and well-known search sites are Google, Yahoo, AOL, MSN Search and Ask Jeeves. The methods and ranking algorithms secret
used by these search engines are kept secret, to get credit for discovering the worthy search results as well as to discourage spam pages from
blocking those results.
By searching through them many people become aware about your products or services and it is search engines that help you to creating awareness
to potential clients about your offerings. When a phrase is typed by someone to search, almost immediately, the search site sifts through thousands of
web pages it has indexed and shows you the results that match with your phrase. The matches of search results are ranked as well, with the intention
that the most applicable ones come first.
Every search engine uses numerous factors to rank the listings of the search results and the factors used by them and the weight carried by each
factor might change frequently. Algorithms in different engines differ so extensively that a webpage that ranks first in a particular search engine could
rank 100th in another search engine. Th