Important Tips of SEO
for Amazon Webstore
Do you have a product and able to show it with the world’s largest network of buyers
and sellers? If yes then it’s well and good. But if it is no then let me introduce to
you SEO for Amazon Webstore. SEO is the main breakthrough point to improve the
positions of your products in Amazon search results.
Understand Amazon search works
Like Search engines, Amazon uses its algorithm to evaluate search ranking and results,
which includes multiple factors. The basic algorithm of Amazon is known as A9. It uses
various parameters to calculate the performance and relevance of the products stored
in the database.
What factors are included in “desirability”?
The factors that mostly affect “desirability” are for users and their experience. This
shows the conversion of the users from the result page.
Factors that matters are, such as:
Optimized product name
High-quality product image
Clear Product descriptions
Good reviews and ratings
Share the product links
Product search ranking improvement
Companies that have never considered optimizing and SEO for Amazon Webstore will
almost have to go from the basic to the premium process to display the products. With a
proper Amazon SEO, you can take your product to the top on the search result page.
In online shopping, visibility is the key. The customers should be able to view the
products and feel them visually so that they get converted to the final customers. One
wrong filter or title of the product can also ruin your product’s ranking. The product
visibility has to be optimized to attract more customers.
Keywords are king
As mentioned before, Amazon search results work on exact or related keywords only.
Make sure that your business has used well-researched keywords for your products.
Include keywords suggestions in the description of the product, it should look natural.
The product description is another important factor in online business after visibility.