Do the Two-Step!
Top sales pros confirm that it often takes seven or more communicati
ons or sales messages before prospective customers make a purchase.
They also confirm that it’s generally easier to sell to a referral,
because someone they know gave positive testimonial about their prod
ucts or services.
What would happen if you combined both of these powerful ideas? A nif
ty and thrifty two-step. Try this two-step tip:
1. Collect leads with your auto responder. Ask for mailing addresses
and telephone numbers, too, for additional ways to follow up with e
ach person. When you download the e-mail digest of everyone's e-mail
addresses and other information from those who requested additional
information from your auto responder, follow up multiple ways. Send
postcards. Call. Mail sales letters and other promotional pieces.
2. Publish a price list of all the products and services that you off
er in an insert, direct marketing package and / or .pdf to be made av
ailable via auto responder. You could also include order forms, produ
ct descriptions, and other sales material. Then send to the people in
#1 above with monthly updates, announcements of new sales and produc
ts / services, and a request for referrals.
So why not improve your closing ratio and reach out even farther at
the same time? Do the two-step!
[Insert Your Resource Box Here]
A gift from www.dotcomhunter.com