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eMarketing - The 'What' and 'Why'
By Frank Cowell
eMarketing - The 'What' and 'Why' by Frank Cowell
Businesses have been using technology for many years, but the Internet created a flood of new and
exciting ways to provide benefits to the customer. These opportunities create lots of questions you
must consider. How can your business leverage the Internet to maximum benefit? How much
commitment should you make to eMarketing campaigns? Is your market online?
eMarketing is traditional marketing using the Internet. eMarketing affects your traditional marketing
campaigns in a couple of ways. First, it increases productivity in your existing marketing functions.
Second, eMarketing transforms many of your marketing strategies. The transformation can create new
business models that add customer value and/or increase revenue to the bottom line.
There are many tools available to the eMarketer... websites, microsites, email, newsletters, postcards
and other mailers that direct to the web, contests and other web-based features - too many to mention.
If you are thinking of a website and haven't thought about all of the other possibilities, think again. Your
website is just the beginning... the foundation. We recommend a complete eMarketing plan that is
incorporated with your regular marketing plan before you decide on any one eMarketing tool.
It is important to carefully select an eMarketing partner. The firm you select should have an
understanding of what eMarketing really is and that it is not just about a website or eMail marketing.
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