The effects of voice on SEO
Voice is, therefore, transforming our approaches to technology and the internet, but what impact is it
having on search engine optimization?
With improved and reliable voice recognition systems, voice technology is well adapted to follow
everyday language use, so users can give commands as if they were speaking to a human. For any areas
of potential confusion, emerging technologies are seeking to improve the user experience. The 2018
Internet Trends Report by venture capitalist and internet trends specialist, Mary Meeker, found
that 70% of English language voice searches were made in natural or conversational language.
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Spoken language usually isn’t as concise as the written word, so queries will be longer than the three or
four keyword searches more common to graphical user interfaces (GUI). Voice searches
currently average 29 words in length, according to Backlinko. SEO strategists will need to adjust by using
more long-tail keywords, with the added benefit that the longer the keyword phrases are, the higher the
probability of conversion.
The rise of voice technology
The introduction of IBM’s Watson in 2010 paved the way for voice technology devices. Watson is a
powerful voice recognition question-answer computer system that stunned the world as a super-
intelligent, thinking, and speaking robot that was able to beat Trivia grandmasters on the TV quiz show,
‘Jeopardy’. In the following year, Google launched its Voice Search and Apple released Siri for the iPhone
4S, the first digital personal assistant.
This was followed in 2014 by Cortana from Microsoft and Amazon Echo, a voice speaker powered by the
personal assistant, Alexa. G