How will a digital marketing company in Hyderabad use
Google ads to bring impact on a brand?
Google ads are used by every business that has an online presence, as this is the only way for
smaller brands to promote themselves above the organic search results. This is because the
results that we get on the search engine results page when a user searches for something, then
it is the bigger brands that take the top position. This could be a number of reasons like the trust
factor, relevancy, optimization, keywords used, etc. So, if businesses want to see themselves on
top of the results page, then Google Ads would give the solution. A digital marketing company
in Hyderabad will use these Google Ads by bidding on the keywords related to the brand and
then creating an Ad campaign. They will only charge when a user clicks on the Ad and will also
be able to track the ad impressions and click-through rates in order to monitor the success rate.
We will see how these ad campaigns will bring an impact.
1. Target customers: Brands that have created ad campaigns can target their right
audience. This can be done by targeting location-based keywords. For example, a
restaurant owner can target based on their location, rather than just targeting for “Best
restaurants”. If the restaurant is targeted for a location, then the users visiting the website
are likely to make a purchase, as they are already nearby the location and visited the
webpage for a purpose.
2. Making it mobile-friendly: Google understands how much does a mobile influence the
consumers, so they make sure that the ad campaigns are mobile-friendly and user-
friendly. Ad campaigns have this feature of adding call extensions, where the user can
click on the call button on the Ad and make a call directly through the phone. So, this is
the reason Ads are made mobile-friendly. This will be a huge driving force for many
brands, as there are more effective when compared to desktop ads. Digital marketers will