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Joe C Mathew | New Delhi
March 28, 2012 Last Updated at 00:53 IST
Revital gets a booster dose
Ranbaxy?s health supplement brand is doing everything it takes to retain its market leadership
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that you would have missed Salman Khan’s email Holi
wishes this year. No, it wasn’t an attempt to hardsell
his latest movie, rather it was part of a message meant
to promote Revital - the health supplement brand that
Bollywood’s leading actor started endorsing recently.
New ambassador will take forward the brand promise
‘jiyo jee bhar ke’ (Live life to the fullest), which Indians
have been hearing for the last three years from
cricketer Yuvraj Singh. In fact, Singh was the first brand
ambassador for Revital.
Ranbaxy, India’s largest pharmaceutical company
which owns Revital has chosen Khan, Bollywood star
with smash hits such as Dabangg, Ready and
Bodyguard, over Singh, currently undergoing cancer
treatment in the US.
“Revital suffered a damage in positioning, since Yuvraj
Singh has been hospitalized after detection of cancer.
Thus to counteract and keep business in safe
boundaries, they (Ranbaxy) signed Salman Khan”, R B
Smarta, managing director of Interlink Consultancy,
said.
A Ranbaxy official however said that the “megastar was an obvious choice keeping in mind
the huge mass appeal he carrie