S. Lateef Dallus
Q1: Communication is a life blood of every organization. Discuss?
Ans: Communication Is A
Lifeblood Of Every Organization
An organization is a group of people associated for business, Political
Professional, religious, athletic, social or other purposes. Its activities require human
beings to Interact and react, that is to communicate. They exchange information, ideas,
plans; order needed supplies; make decisions, rules, proposals, contracts, and agreements.
Communication is the “lifeblood” of every organization.
There are two types of communication between organizations.
1. Internal Communication
2. External Communication
1. INTERNAL COMMUNCATION
Internal Communication means communication between management,
supervisors or employees downward, upward, and horizontal. It helps to increase job
satisfaction, safety, productivity and profits and decreases absenteeism, grievances and
When employees receive appropriate downward communication from
management, they can be better motivated and more efficient. Upward internal
communication has become increasingly significant. Many executives sincerely seek
frank comments from employees in addition to the usual periodic reports. Successful
managers listen closely to opinions complaints problems and suggestions, especially
when these are clearly and effectively stated .As a response to increasing global
competition. Some companies are developing new management styles, which make input
from employees an integral part of important decision affecting the company.
Effective horizontal communication peer is also essential in organizations in order
to solve problems, perform job duties, prepare for meetings, and cooperate on important
2. EXTERNAL COMMUNICATION:-
External communication is the effective communication t