CAS Ranked #1 for Customer Experience in CRM
and TPM in 2010 Consumer Goods Technology
Magazine Readers’ Choice Survey
February 02, 2010 10:13 AM Eastern Time
KAISERSLAUTERN, Germany, ATLANTA & SYDNEY--(EON: Enhanced Online News)--CAS AG, the
leading global provider of Customer Management and Mobility Solutions for the Consumer Products industry, today
announced its receipt of two 2010 Readers’ Choice Awards from Consumer Goods Technology magazine
(CGT).CAS was recognized by readers of CGT as ranking #1 in Customer Experience in the categories of both
Customer Relationship Management (CRM) and Trade Promotion Management (TPM) software.
“Our customers are the reason for our success and they are our number one priority.We are very pleased to be
recognized by our customers as the leading vendor in Customer Experience in both the CRM and TPM categories,”
said Stefan Joneck, Founder and CEO of CAS.
“CAS is a great vendor to work with,” said Peter K. Hatch, Sr. Director, Information Management Demand,
Reynolds American Services Inc.“In addition to having a superior product for Retail Execution and TPM, their
commitment to customer service and collaboration delivers real value to R.J. Reynolds Tobacco Company.”
Since its inception in Germany more than 25 years ago, CAS has grown its business globally with a reputation for
delivering innovative software products and providing exceptional customer service.CAS recently announced the
release of the eighth and latest generation of its software suite called CAS 8 which provides leading Consumer
Products companies the global mobility and advanced trade promotion management capabilities that they require to
leverage their existing ERP investments to drive profitable sales growth.
CAS 8 is the only integrated software suite developed specifically for the Consumer Products industry that can be
deployed on all major Mobility device platforms - including Smartphone, PDA, Tablet and Laptop – in both “online”
and “offline” environments.