BORLAND CASE STUDY
CIMB-GK Securities Pte. Ltd.
Headquartered in Kuala Lumpur, the CIMB Group is Malaysia’s second largest financial
services provider and one of Southeast Asia’s leading universal banking group. The group offers
consumer banking, investment banking, Islamic banking, asset management and insurance
products and services. It employs over 20,000 employees across 11 countries.
As the CIMB Group’s international investment banking and securities arm, CIMB-GK Securities
Pte. Ltd. (CIMB-GK) offers institutional and retail broking, wealth management, investment
banking and corporate advisory services in Singapore, Jakarta, Hong Kong, Bangkok, London
and New York. Its capabilities include an award-winning research team offering expert analysis
of over 400 listed Asian companies. Its established stockbroking business and distribution
capabilities reach an extensive network of top-tier institutional investors, mid-market investment
funds, sophisticated high net worth individuals and retail investors in Asia.
With the proliferation of the Internet and the ensuing convenience of online trading, CIMB-GK
recognizes the critical need to constantly enhance its range of online tools to enable easier and
CIMBInvest is the company’s online platform that is designed to help its customers make
informed investment decisions. It offers real-time snapshots, streaming prices, market news
from Singapore, Malaysia, United States and Hong Kong bourses and latest information on all
companies listed on the six exchanges (SGX, BURSA, HKEX, NASDAQ, AMEX and NYSE).
Using CIMBInvest, traders can also browse through corporate profiles and financial statements,
use investment tools and more.
In the highly competitive arena of online trading, the ease and speed of trading are critical
success factors to win the hearts and minds of customers. CIMB-GK wants to deliver quality
online trading services for the thousands of customers who rely on CIMBInvest for their daily