Thursday 11 September 2008
Dan Murphy founder Tony Leon to drive Coles’ liquor strategy
Coles today announces the appointment of Tony Leon to the position of General Manager,
Coles Liquor, with the brief of driving a revitalisation of the Liquor business across each of
Coles’ Liquor brands - Liquorland, 1
P Choice and Vintage Cellars.
Mr Leon, 50, was one of the founders of the Dan Murphy’s Liquor concept and the architect
of its brand development across Australia.
Ian McLeod, Coles’ Managing Director said, “I am delighted that Tony has agreed to join
Coles and apply his considerable expertise in Liquor to support Coles’ turnaround
He said Mr Leon’s appointment demonstrated Coles’ commitment to the profitable growth
of its wine and liquor business.
“Tony Leon’s appointment reflects a continuing trend of appointing high-calibre and proven
performers to the team that is working to turn around the performance of the Coles food
and liquor businesses. We are committed to providing the best possible leadership and
management to support this task.”
“Tony has the experience and proven track record to ensure Coles’ customers benefit from
even greater quality, choice and value in Liquor, consistent with our revitalisation plans
within Coles Supermarkets.”
Mr Leon said, “I am excited about the opportunities within Coles and, having built a
successful liquor business in Australia, I look forward to doing the same again in supporting
the Coles turnaround.”
Mr Leon will join the new management team on Monday 15 September.
Further information contact:
Jim Cooper Majella Allen
Media Relations Manager Public Affairs Manager
(03) 9829 4354 (03) 9829 4158