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SaaS API
revenue Stream
Consumer
brand
month
raise
Login via https://deallite.uk - you need a subscription.
SaaS API
revenue Stream
Consumer
brand
month
raise
Raising a second round, to continue to grow revenue every month, by being the best at what we do: ‘Mobile and broadband connectivity quality, suppliers and costs, at any UK postcode, for any proptech or person’ April 2021 TL:DR • Bootstrapped / zero to 40K in MRR in 14 months by adaptively solving real life problems • Solid Margin / ROI / Proven KPIs • Great Founders - industry experts • Exceeding own forecasts and building to 100K in MRR by taking advantage of the new ‘home worker’ market • Raising funding to SCALE and grow REVENUE more quickly Round 2 • We closed Round 1 in March 2021 at a share price of £2.34. We’re raising again to take advantage of new commercials / opportunities at a share price of £2.96 • Round documentation and governance available to view within the SeedLegals platform • We are aiming to achieve 100K in monthly revenue In Q3 2021 via further investment in growth campaigns, improvements in UI/UX and further SaaS sales • Post Q3 2021, we are likely to use a private trading platform to raise ~ 500K for further expansion. This will give existing investors the opportunity to exit at that point Our Mission ‘Accelera(ng UK progress to the Gigabit society – enabling UK Ci(zens to do MORE’ (whilst increasing our revenue and maintaining high margins) Martyn Gould & Paul Doyle (team) • Majority shareholders of rightcoverage Limited (cap table within SeedLegals) • Combined 40 years of consultancy and delivery for Virgin Media, Fujitsu, Vodafone, TalkTalk & Sky • Experts – delivering complex build & change to build value – highly rated by others • An innovative partnership spanning c10 years, latterly building a business which was acquired by DixonsCarphone* in 2020 – less than 24 months after raising our first capital *It wasn’t an easy exit however we know DixonsCarphone only acquire the very best. The problem • For UK Proptech brands in scale up mode, there are limited options* to obtain a dynamic ‘connectivity rating’ API • For UK Consumers, the activity is channeled to sponsored products and large comparison sites • Over a third** of complaints to Ofcom relate to connectivity issues • Proptech brands and Consumers need decision grade data to move us into the Gigabit Society, more quickly *These suppliers are owned by large comparison sites e.g. DecisionTech is owned by MoneySupermarket **Supershoppers, Channel4, November 2019 and Ofcom ‘online nation’ data https://www.ofcom.org.uk/__data/assets/pdf_file/0027/196407/onli ne-nation-2020-report.pdf Revenue Streams • Revenue Stream 1 - for proptech brands, our scalable SaaS API, delivering value via additional features • Revenue Stream 2 - for Consumers, our unbiased widget, providing the truth across mobile and fixed line broadband in seconds Market validation – SaaS API - propertyheads • Used by thousands of UK Consumers and Property professionals • Our connec9vity ra9ng graphic is available for all users Market validation – SaaS API & others NB - Market validaFon – SaaS API You might have noticed how our brand is always shown within the service we provide to our SaaS customers. This is deliberate – helping to build awareness of our name and service to the 60M UK Consumers who have a mobile phone contract and/or a broadband service. Expensive ‘brand awareness’ campaigns aren’t for us – we’ll responsibly build trust and brand awareness for free. Market validation – Consumer Service • 6 months of core stats & proven ROI • MRR of 22K+ growing to 40K in Q1 2021 • Further investment will allow us to grow to 100K/month by Q3 2021 Market valida<on – Consumer Service (2) NB – we’re also one of the first to break the ‘walled garden’ of the biggest property site in the UK. Look ⬇ Acquisition channels – Revenue Stream 1 • For SaaS, we leverage our exis(ng customers Via Case Studies • Our rightcoverage brand is clearly shown within exis(ng SaaS customer products – driving more enquires to us weekly Acquisition channels – Revenue Stream 2 • For Consumers, our ‘no faff, no fuss’ service is promoted via varied digital channels and returns an ROI of between 75 and 300%* *Daily ROI varies based on the day of the month and the time of the year. Monthly ROI is improving as we learn from previous data and become more effective Goals Move to 100K in MRR in Q3 2021 by: 1. Increasing spend on proven social campaigns 2. Increasing the number of SaaS API customers to 10 Via: 3. 100% focus on daily growth 4. Low-cost improvements to UI/UX including auto subscription to SaaS API Summary • We have 6 months of ROI metrics/data and need funding to scale and deliver higher revenue and more profit • Looking to close a round quickly with the ‘right’ partners • Looking to raise 250K at a sensible valuaGon of 3.06M martyn@rightsignal.co.uk