Utilizing Posters as a Marketing Tool
Incorporating posters into your marketing campaign can expand your client list and business. Postcards and flyers provide existing clients with
company information but usually do not add new clients to your mailing list. Promotional poster printing also has the ability to reach those customers
who would be overlooked when seeking new clients. A mail out can only reach the customers on your list, but posters placed in public areas can catch
the eye of any passer-by. If you have never before used posters as marketing tool or are needing a new idea for utilizing posters, the uses listed below
1. Posters are especially effective for advertising a public event, such as a charity festival or job fair. Reaching the local public through radio or
television can be very expensive compared to the cost of wholesale poster printing. Place event posters in and around the event site and surrounding
cities for a wider reach.
2. Use posters as giveaways at business events or in the office. For instance, print a travel map on one side for practical use and your company
information on the other. Or print poster calendars in a one page twelve month layout and imprint with your logo and contact information. You can also
design inspirational posters labeled with your logo for use in other businesses. The important point to remember is the potential for viewers to see your
logo every time they reference your giveaway. Therefore, create giveaways that you yourself would use in the office or home.
3. Poster printing can also be used to spread the word about new products, services, or aspects of your business. For instance, a poster promoting a
new coffee bean flavor available for sale in coffee shops will catch the attention of customers who are already there to buy coffee. Without the poster,
some customers would never know about the new item.
One last important benefit to remember is that you can be creative about poster marketing from locations to design. Posters can be placed in a vari