BiddingForGood Connects Consumers and Brand Advert
Charities and Schools
Fundraising Tool Becomes Unique Platform
January 13, 2010 11:36 AM Eastern Time
CAMBRIDGE, Mass.--(EON: Enhanced Online News)--BiddingForGood (formerly cMarket), the leading cause-related commer
connecting consumers and marketers to nonprofit auction events announces it is re-launching the company as BiddingForGood. The
inclusive of cMarket services and products. Up to now, the BiddingForGood brand has only applied to the company’s cause-mind
shopping portal and has been used as a subsidiary name under the cMarket umbrella.
The premise of BiddingForGood’s platform is that the internet is a disruptive technology to the tried and true silent auction model w
inevitably move to the web given their myriad drawbacks; bidders have to fight the crowd, non-attendees cant bid, social distraction
bidding, high level of logistics work to set up, clipboards don’t exactly follow bidders around the room when they have been outbid,
get much visibility, longer checkout lines and wait time for winning bidders, and hard to track or archive bid performance by item. T
company is to drive fundraising results up by supplying additional bidders and items.
The primary reason for the change is that BiddingForGood is increasingly attracting a rapidly growing base of loyal consumers who
personal use. Since launching its consumer shopping portal in 2006 the company has built a community of over 150,000 registered
growing at 60% per year with zero marketing spending. These bidders are typically affluent baby boomers who drove a record 26
for the company’s non-profit auction customers helping to drive up demand and consequently fundraising results.
As the company has continued to build a unique base of loyal shoppers it has become apparent that BiddingForGood better encom
evolving consumer positioning. Jon Carson, CEO of BiddingForGood says, “Research is showing consumers are becoming more s
and we believe our cause commerce platform that aggregates t