Chucho and Palomita Clothing is Up for Grabs at Wal-Mart
New Young Men’s and Juniors Latino Clothing Lines Launch and Ready for Success.
San Rafael, CA, March 24, 2010 --(PR.com)-- Chucho® and Palomita, two new young men's and junior
clothing brands with a focus on the Latino market, will launch at select Wal-Mart stores across Arizona
and California, as well as a few stores in Texas. The brands will be available in the young men's and
junior departments during the first week in March. Chucho, as well as Palomita, will make their debuts
with a selection of original and vintage designed tees including the iconic brands Roma, Casa Luker,
Lulu, and La Central. Palomita and Chucho anticipate making their presence in this underserved sector of
the fashion market with a fresh and relatable approach. The brands designs have a broad appeal and are
unique and representative of cultures across Latin America.
“Por fin una marca para ti” Finally a brand for you, is the tagline for Chucho® and Palomita. The brands
were created by Molly Robbins, ”Molona” a Mexico City native as well an apparel industry veteran. She
has secured exclusive rights to use trademarks and vintage art from an array of Latino companies as well
as creating her own original designs. Chucho and Palomita incorporate these colorful graphics providing
a platform for individual style. Chucho® and Palomita are manufactured by DLI, Inc. and are distributed
by West Coast Novelty Corp. For more information about Chucho and Palomita visit
About DLI Inc.
DLI Inc. and TSC Apparel have formed an alliance to embrace the ever changing global market. DLI,
based in Georgia, is the marketing and merchandising arm while TSC is responsible for all the
procurement, processing, financial and operational programs. This alliance has further strengthen DLI's
design performance by providing extremely competitive costs for procuring and finishing product in the
US as well providing additional sourcing capabilities throughout the world.
About West Coast