6 Business Uses for a Blog
When I mention to a business client that their new website can have a blog (like in Blogging for your Business), I'm often asked, "what would I use a
blog for?" Most of us have seen how individuals might use a blog as an online journal of their lives - a place to vent and talk about what's important to
them - but how does a business use a blog to actually benefit the business?
Here, in no particular order, are a variety of ways that a business can make great use of a blog format.
1. Answer Questions
If you ever receive questions about your business or industry, either direct or implied, you can answer those questions in your blog. You simply start by
posting the question, leaving out who asked it of course, and then answer it.
This is particularly effective since most people end up asking themselves the same questions, so it's likely that you will be providing valuable
information to many people. In fact, you should fully expect that eventually people will be using a search engine like Google and will type in your exact
question and your blog post, with the answer, will come up as a result.
If you have an FAQ system or page, you can discuss the same questions and topics - the format of the blog post is simply more casual and
conversational, while an FAQ entry should generally be more formal and to the point.
2. Client Spotlight
If you just completed a large or interesting project, or simply have something nice or compelling to say regarding a specific client, use your blog to
share. It's a great way to illustrate how you might handle a specific project or even a challenge. Be sure to get the client's permission before you post
If you read an article in the newspaper or some other online source that you think your customers should read, post a link to it in a blog entry and
explain why you think it's relevant to your clients. Conversely, you could also use this method to respond to negative press your business or industry
may receive online.
You can also review a