COINCIDENT TV (CTV) UNVEILS WORLD’S FIRST INTERACTIVE VIDEO
EXPERIENCE BUILDER FOR HTML5 AND THE IPAD™
CTV Invites Content Creators and Advertisers to Test Beta Software
and Develop Robust HTML5 Video Experiences
SAN FRANCISCO — June 3, 2010 — Coincident TV (CTV), creators of the CTV
software suite that enables rapid generation of
immersive, interactive
experiences, today announced additional support for HTML5 video, enabling CTV
users to quickly create and edit cross-platform video content targeted for iPad
and other HTML5-enabled devices.
To
access
iPad demos,
visit
www.coincident.tv/demos/ipad.
The CTV Experience Builder software offering HTML5 video updates to CTV
authoring tools will be available to participants in the company’s private beta
program, which is now expanding beyond tier 1 broadcasters. Content creators
and advertisers can visit www.coincidenttv.com/beta_site/invite
to request
access.
CTV transforms month-long, multi-person custom coding projects for interactive
video using traditional editing tools into short creative sessions, unlocking the
true potential of online video. Content owners, advertisers and brands can
rapidly build in-browser interactive video ads and applications for Web-enabled
devices, including both Flash™ and HTML5 compatible platforms, that extend
engagement with brands, peers, content and commerce through contextual
advertising, immersive storytelling, live social media elements and enhanced
digital marketing.
“Today’s advertisers and content creators require rapid, cost-effective solutions
for building cross-platform immersive video experiences,” said David Kaiser, CTV
founder and chief executive officer. “Coincident TV solves this problem for both
Flash and HTML5 on PCs and mobile devices with a new class of solutions that
sharply reduce the hours required to build them and deliver more compelling,
engaging and profitable experiences.”
CTV’s solution captures key features of new ad