Balihoo Launches Social Media Integration and Local Franchise Marketing
Playbook at IFA's Annual Convention
Leading local marketing provider for franchise brands utilizes the International Franchise
Association's 50th Annual Convention to announce significant local marketing enhancements.
Boise, ID (PRWEB) February 2, 2010 -- Balihoo, the premier provider of Local Marketing Automation
technology and services to national franchise brands, announced today that it will launch two major initiatives at
IFA's 50th Annual Convention on February 5, 2010, in San Antonio, Texas.
The first initiative is the integration of social media marketing vehicles into Balihoo's Local Marketing
Automation platform. This advancement, the first of its kind in the industry, allows the local franchise marketer
to seamlessly and easily integrate social media vehicles such as Twitter and Facebook into their day-to-day
"This is a breakthrough that changes the face of local marketing by putting the power of social media marketing
in the hands of the local marketer," said Pete Gombert, Balihoo's CEO. "We're giving the local franchise
marketer access to customize national-quality creative and the ability to quickly drive these communications to
their customers across all media channels, now including Twitter, Facebook, and SMS text."
Balihoo will be providing the first live demonstrations of this social media integration at the IFA Convention
beginning February 5th, 2010, in San Antonio, Texas. Attendees can schedule a private appointment to see the
functionality or visit Balihoo at booth #627.
Additionally, Balihoo will share its first ever Local Franchise Marketing Playbook at the event, a 24-page
hardcopy guide designed to help franchisors and franchisees navigate the complicated local marketing landscape
with tips, tactics and insights to build a powerful local marketing strategy.
Available only in limited quantities, attendees of the IFA Conference can reserve their copy here: Local