Application Deadline for Stanford Design
Thinking Boot Camp for Executives Closes June
June 16, 2010 07:48 PM Eastern Daylight Time
STANFORD, Calif.--(EON: Enhanced Online News)--The deadline for applications to Design Thinking Boot
Camp: From Insights to Innovation at Stanford will close Monday June 21, 2010. The new executive education
program, offered by the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at
Stanford, is aimed at organizational leaders who are responsible for tackling strategic challenges. Members of a team
are also encouraged to apply. The program will take place July 14-16.
Developed and led by faculty from the Institute of Design at Stanford University, also known as the d.school, the
short course uses hands-on projects to teach a design thinking method that helps executives escalate problem-
solving and drive innovation. The method develops deeper user insights, such as a better understanding of digitally
native Generation Y workers and consumers who are naturally and radically networked. The program employs a
prototype-driven approach to create improved or new products or processes. The application deadline for the
course, which costs $9,000, is June 21. For more information, visit
Participants will spend their days at the newly opened Stanford d.school facility on the Stanford campus. Customized
studio spaces foster radical collaboration and allow participants to wrestle with big projects for innovative outcomes.
Residents may stay at the Schwab Residential Center on campus if they wish.
Design expert Perry Klebahn, the inventor of the modern snowshoe and a consulting associate professor at the
d.school, will direct and teach the short course. Klebahn is founder and former CEO of Atlas Snowshoes, former
COO of Patagonia, and former CEO of Timbuk2. “Innovation can be taught,” says Klebahn. “We have developed a
specific problem-solving process that executives can practice and