Effective Writing for Research
1
Activity I:
Writing Banner Headlines
Part A
Directions:
Here are some banner headlines that are descriptive, but a
bit too long. Make each one interesting, compelling, and
brief.
1. As Expected, Toyota Motor Appoints a New President;
Maintain Intermediate Term Accumulate & Long Term
Buy Ratings.
2. Shares up 178%, Too Much Liquidity in Sector, No
Change in Fundamentals, Correction Possible,
Downgrading to Neutral
3.
Intermediate Term Rating Raised on Positive Earning
Review of Company Earnings Structure; Quality Holding
in Consumer Sector Plagued by Weak Spending
Effective Writing for Research
2
Activity I:
Writing Banner Headlines
Part B
Directions:
Write Banner Headlines for the front page given the text
provided and the situations described below.
We are initiating coverage of Starbucks Corporation with
an intermediate term Neutral and lon