S P E C I A L A D V E R T O R I A L F E A T U R E
As one of the Coachella Valley’s largest companies, KDI
Elements is recognized as the premier company for granite,
stone, and tile from fabrication to installation.
Established in 1990 by Paul and Annie Klein, KDI will realize
revenues will of more than $45 million this year. Today KDI’s cus-
tomers include The Ritz-Carlton, Kapalua: Andalusia at Coral
Mountain, the luxury golf community in La
Quinta, Toscana Country Club in Indian
Wells, and major national homebuilders like
Del Webb/Pulte and Shea, as well as local
custom and regional builders.
KDI’s evolution from a three-person tile
installation business to its current customer
base and capabilities required Paul and Annie
to recently reflect on the future of the KDI
brand. “We realized that a number of our cus-
tomers didn’t realize the wide scope of our
business and how else we could work with
them,” Annie explains.
The Kleins decided it was to time to
“rebrand” KDI. After consulting with a local
marketing and image firm, they knew more
than just a logo change was necessary to move forward. On Sept. 1st
KDI Stoneworks officially became KDI Elements: Beautifying where
you live, work & relax. “We’re rebranding and expanding our name
for better brand recognition and to totally encompass the various
aspects of our business,” says Paul, who regularly travels to job
sites. “We really feel KDI Elements says it all,” Annie adds.
KDI Elements designs, makes, and installs everything from
Italian marble floors, custom ceramic tile, and black diamond
granite countertops to limestone showers and carpet, wood flooring,
specialty stone and tile accessories, exterior living elements
(barbecues, arches, pillars, columns, facades, and exteriors).
The company’s recent work at Andalusia — including custom
exterior brickwork at the Racquet and Fitness Center, the
residences, and the gatehouse — is a prime example of why KDI
has enjoyed such well-earned success. “KDI has been an exceptional
company,” exclaims Blake Haddoc